Australia’s woke soccer fans have become a global laughing stock thanks to a viral meme depicting them as “naarmgroids”.
Supporters of the Socceroos have been filmed singing “Aussie boys are on a bender, Donald Trump is a sex offender”, while in the USA for the World Cup, while others have been spotted with an anti-One Nation banner.
The far-left leanings of the Aussie fans sparked debate on social media, and led to the creation of a Socceroos fan “soyjak” – a type of internet meme often used to mock leftists.
The meme shows the “modern Australian” fan covered in forearm tattoos, wearing a pride flag and a “racism not welcome” pin on his Socceroos jersey, holding a vape, and sporting a mullet, a hipster moustache, a dangly cross earring, and black nail polish.
American idea of Australians
2016 Vs. 2026 pic.twitter.com/eDklhmP0zj
— Dr. J Walter Sparkey ☀️ (@hogsbreathvip82) June 29, 2026
The Naarmgroid Triple J-Australian https://t.co/8DYWucMnnK pic.twitter.com/Pc1jFhUp3w
— 𝑵𝑼𝑳𝑳 (@EightDollarPint) July 1, 2026
https://t.co/lBb6tw6H6O pic.twitter.com/YdFp38Ea5V
— Dr. J Walter Sparkey ☀️ (@hogsbreathvip82) July 1, 2026
“I love all the interesting and authentic food migrants bring!” pic.twitter.com/rt3lQ6uGZP
— NEET (@NEETOCRACY) July 2, 2026
>it’s real https://t.co/RK9Uy5WWg4 pic.twitter.com/hA0B3re71L
— 🇦🇺🧃 Tasman (@PoasterSchitzo) July 1, 2026
I FUCKING love sport and gambling on sport and drinking hoppy IPAs with my bros.
We all have unironic ironic facial hair and beer guts even though we’re only in our 20s.
Of course we all voted YES for the Voice, we’re not racist drongos! pic.twitter.com/uKwnHSumle
— Skull (@SkullSpeedDeal) July 2, 2026
“Like shit just doesn’t even matter aye.” https://t.co/tyDUrPeDuK pic.twitter.com/8T4YqAiyfG
— Aussie Revivalist (@BrianTaxpayers) July 2, 2026
The soyjak has since been dubbed “naarmgroid”, referring to the way in which woke Aussies use the fake aboriginal word “Naarm” instead of Melbourne, coined in a viral post from last month.
“Too many Naarmgroid Triple J-Australians are ruining my country’s online reputation right now,” said the post by an X user called NULL.
The naarmgroid character was then contrasted with Aussie actor Hugh Jackman in another popular post that stated: “American idea of Australians, 2016 Vs. 2026”.
X user Dr J Walter Sparkey also used the meme on a can of craft beer called “Heckin’ Good Person”, and user Tasman found footage of a fan with an uncanny resemblance to the naarmgroid image, writing “it’s real”.
>driving along the track winding back along the road to gundagai when I only go and bloody spot myself an aussie flag
>nah yeah fair dinkum that pom crap isn’t what australia is about anymore it’s shonky as yeah nah colonist dickhead cunts
>draw up my own more modern flag with a… https://t.co/B75OIDM2Tc pic.twitter.com/fQ9A0IdV7Q— ɖʀʊӄքǟ ӄʊռʟɛʏ 🇧🇹🇹🇩 (@kunley_drukpa) July 1, 2026
>get back to my CCP-owned apartment block after a stressful day getting called a gronk by eshays cunts at my retail job
>untie my ground-harness that stops me falling into the sun so I can finally relax
>log onto X
>video of sudanese refugee lobbing a boomerang at a kangaroo in… https://t.co/QoJ7wdGHxa pic.twitter.com/h46fsyvElj— ɖʀʊӄքǟ ӄʊռʟɛʏ 🇧🇹🇹🇩 (@kunley_drukpa) July 1, 2026
Average All Blacks fan vs average All Whites fan https://t.co/9wysDbBtqp pic.twitter.com/HihXkYsbTY
— HyperboreanVrilMaster (@MasterVril) July 2, 2026
The meme was then picked up by right-wing influencer Drukpa Kunley, who used it to mock a post by an Australian leftist about his favourite new flag design.
Kunley, who writes at length about global subcultures, again used the meme to tell a story about a stereotypical naarmgroid complaining about racism in performative bogan slang.
“‘Naarmcore’ so named is a combination of “Naarm” (the Aboriginal name for Melbourne used by the Kulin) and “normcore.” It describes a certain kind of ‘progressive’ urban look and worldview common in Melbourne as well as elsewhere in Australia. Hence ‘Naarmgroid’,” he wrote in an explanatory comment.
The meme has also been adapted for woke New Zealanders, with one user named HyperboreanVrilMaster using it to compare Kiwi soccer and rugby fans.
The format has since been used in hundreds of posts mocking woke Aussies for supporting multiculturalism and mass immigration.
“I love all the interesting and authentic food migrants bring!” read one popular example.
Header image: Naarmgroid (X).
